Senior partner Jeff Johnson announced today significant new business
for JKR Advertising and Marketing. The downtown Orlando agency’s
specialty is auto retail, billing nearly 42 million in media annually with
clients coast-to-coast.
Mr. Johnson in an internal memorandum to staff summarized the new
business, “This has been an eventful and productive beginning for 2010.
Because of the outstanding effort exerted by everybody at JKR, we have
been chosen as agency of record by two dealer groups and three family
owned stores - for a total of 14 dealerships. This means an additional 3.8
million dollars in annualized media billings.”
Stokes Auto Group – Kia, Honda, Mazda and VW, Charleston, SC &
Augusta, GA, Russ Darrow Auto Group – Milwaukee, Waukesha,
Wauwatosa, Appleton, Oshkosh & Madison WI, Wallace Kia of Bristol,
Bristol, TN, Kia of Brooklyn Park, Minneapolis, MN, Anderson Ford, Lincoln,
NE.
Mr. Johnson’s memo went on to say, “The past year has been the
toughest year for auto dealers in my memory, however, as you can see by
the new business we’ve just been entrusted with, and the confidence of
our current clients, I believe we’re seeing a very real up-tick in the
industry.”