Media
A great message delivered through the wrong media is no message at all.
The Kia Guys reputation for matching media and message plus aggressive rate negotiations is well known and well deserved. Decades of combined experience are brought to bear on your media buy and execution.
The Kia Guys Push – Pull Mix [unintended and intended prospects] and correlated offers and creative yield predictable results based upon the fundamental measurement of ROI.
Creative
The Kia Guys’ reputation for irreverent, topical humor is nationally known. At JKR, we know the difference between naughty and nice and what works best for Kia’s demographics, budget and financing.
Audacity puts you above the din and clutter, humor captures audience attention and
pull prospects into the lot.
Production, Execution and Administration
JKR’s practice toward production is client centered. For any given campaign, production budgets are established up-front with a clear direction toward preserving dollars and extending the media buy. Co-op dollars are sacred at JKR. The time and attention given to the detailed world of co-op compliance is as valuable as any other element. As sales objectives exceed plan, new co-op dollars come into play.