The Kia Guys News
Kia's Hamster Help Sell Soul
Kia's Hamsters Help Sell Soul 07/07/2010 Do you remember the television commercials last year that featured hip hamsters driving around in the all-new Kia Soul? If not, click hereto view the commercial. Now, Kia Motors America is at again using thehamsters once again to push the Kia Soul model. Though, this timearound the hamsters have been upgraded and have become a little more“hip” featuring clothes and being able to rap. A story from Fortuneasked the questio...
Read More
Dealer Magazine
7/19/2010 9:37:00 AM
Comments(0)
The Kia Guys July Creative
Greetings KIA Automotive Dealers, We have uploaded a number of great spots for the month of July. Belowis the list of the most recent spots in our Creative Gallery: Weston Kia - 'Toy Story' - Radio Spot Radio Spot Kia of Lincoln - 4th of July $222 Radio Spot Taylor Kia - 'A-Team' - Radio Spot If you would like to view JKR's entire selection of Television andRadio Creative, please call 321-397-0777 to speak with an accountexecutive about securing a temporary log-in. Thanks and keep checking ba...
Read More
The Kia Guys
6/22/2010 11:20:00 AM
Comments(0)
JKR Advertising & Marketing Signs New Clients in April
JKR Advertising & Marketing Signs New Clients in April May 10, 2010, Orlando Florida, JKR Advertising & Marketing signed 8 new clients in seven states in April.Stretching from Metro Philly in the East to Seattle, Washington in the West, the combined annualized billings amount to a robust $3,200,000. The new clientele include Gateway Kia in North Philadelphia, PA; Spitzer Kia of Cleveland Ohio; Williams Kia of Traverse City, MI; Mount Clemens Kia of Clinton Township, MI; Kia of Baton Ro...
Read More
The Kia Guys
5/11/2010 10:55:00 AM
Comments(0)
May Television and Radio samples are now available.
Kia Dealers, Samples of our Kia Dealer Television and Radio spots for the month of May are now available on the television and radio pages. Featuring:Radio Car Town Kia's 'Horse Race'Weston Kia's 'Groovy Credit'Gateway Kia's 'Golfer Answering Machine' Television Taylor Kia's 'Overstock'Good Kia's 'Soul Man' Car Town Kia's 'Thank you' The KIa Store's 'Listen up' Thanks and keep checking back for the latest in our Kia Dealer Advertising, The Kia Guys
Read More
The Kia Guys
4/29/2010 12:36:00 PM
Comments(0)
New Kia Dealer television spots are now available.
Kia Dealers, There are new April television spots available. View them here. Latest Spots: Taylor Kia- 'Overstock'Taylor Kia - 'World Record'Good Kia - 'Soul Man' Enjoy and keep checking back for the latest in Kia Guy Automotive Dealer Televsion Advertising. Thanks,The Kia Guys
Read More
The Kia Guys
4/27/2010 12:59:00 PM
Comments(0)
JKR Advertising & Marketing Gain New Client in North Philly Market
Kia Dealers, Orlando, Florida JKR Advertising & Marketing is proud to announce that Gateway Kia with stores in Warrington and Quakertown, PA, has selected JKR as their agency of record. Warrington located approximately 20 miles north of Philadelphia, and Quakertown and additional 12 miles further north will embark on an aggressive radio driven campaign. Capitalizing on strong presence of Allentown media in the northern Philly suburbs, JKR aggressively negotiated Gateway Kia’s media bu...
Read More
The Kia Guys
4/20/2010 2:49:00 PM
Comments(0)
The Kia Store's "Helicopter Spot" is now available!
Greetings Kia Dealers, Check out The Kia Store's 'Helicopter Spot' is now available on YouTube here. Thanks and keep checking back, The Kia Guys
Read More
The Kia Guys
4/15/2010 4:31:00 PM
Comments(0)
JKR Advertising and Marketing on Linkedin!
Kia Dealers,The Kia Guys and JKR Advertising & Marketing are on Linkedin. Here you can view JKR’s company profile profile and get to know The Kia Guys, our people and clients. We welcome you to touch base with us on this ever expanding social networking tool.Thanks,The Kia Guys One South Orange Ave, Suite 202 Orlando Fl, 32801 321-397-0777 www.thekiaguys.com
Read More
The KIa Guys
4/13/2010 11:48:00 AM
Comments(0)
Its March Mania at The Kia Store!
Kia Dealers, Its March Mania at The Kia Stores. If you'd like you Kia Dealership to get in on the March Mania contact The Kia Guys, 321-397-0777.
Read More
The Kia Guys
3/1/2010 10:35:00 AM
Comments(0)
The Kia Guys & JKR signs deals valued at $3.8M - Orlando Business Journal
Kia Dealers, Orlando Business JournalJKR Advertising & Marketing signed five new clients in January,representing more than $3.8 million in ad billings for the company.The Orlando-based marketing firm signed five of the 14 dealershipsin Georgia and South Carolina owned by Charleston, S.C-based StokesAuto Group, Appleton, Wis.-based Russ Darrow Auto Group's six Kia dealerships in Wisconsin; Wallace Kia, Bristol, Tenn.; Kia of BrooklynPark, Minneapolis; and Anderson Ford, Lincoln, Neb.Johnson s...
Read More
The Kia Guys
2/9/2010 4:01:00 PM
Comments(0)
Jeff Johnson Briefs NCM 20-Group on the Principles and Nuances of Auto Retail Advertising
January 24, 2010Grand Bohemian HotelOrlando, FloridaNCM KIA One 20 GroupJeff Johnson Briefs NCM 20-Group on the Principles and Nuances of Auto Retail Advertising It’s a rare instance whenan active vendor is invited to present to a 20-group, Jeff Johnson,Partner, Kia Guy, and Kia auto-retail advertising expert, for 2½ hoursheld the attention of 14 Kia dealers on the topic of best advertisingpractices and principles. The 20-group, facilitated by Jeff Bethel ofNCM Associates, was ensconc...
Read More
The Kia Guys
2/2/2010 9:30:00 AM
Comments(2)
"Jeff has a pulse on what makes the car sell" - Another Jeff Johnson Testimonial
Kia Dealers, Jeff Johnson and The KIa Guys want to listen to yet another success story this time from Terry Hart of West Palm Beach Kia. Our creative and Media Buying power speak for themselves but we want you to listen to clients and know that we can do the same for your Kia Dealership. Contact The Kia Guys now and join our Kia family. Thanks,The Kia Guys
Read More
The Kia Guys
1/27/2010 10:26:00 AM
Comments(0)
Kia US Sales up 43% in December and +10% in 2009
Excerpt. Original Article at Kia-World.net “In the midst of our largest commitment to the U.S. market ever, wehave once again prevailed against difficult economic times and a downautomotive industry by increasing our market share for the 15thconsecutive year,” said B.M. Ahn, the CEO of Kia Motors America and KiaMotors Manufacturing Georgia. “Our new and appealing design evolutionpaired with our core principles of quality, safety, value andtechnology will continue to boost our ...
Read More
The Kia Guys
1/11/2010 2:10:00 PM
Comments(0)
Latest Creative From the Kia Guys
Here is a collection of our latest creative and what we can bring to your Kia Automotive Dealership. Be Sure to contact us or call us at 321-397-0777 for answers to any questions you may have. You will be surprised how easily your dealership can implement a television advertising campaign with The Kia Guys. Thanks and Keep Checking Back for more, The Kia Guys
Read More
The Kia Guys
12/22/2009 12:03:00 PM
Comments(0)
Mike Murphy 5k give away winner Jason
Mike Murphy Jr. awards $5,000 to Jason Rowes as part of Mike Murphy Kia's 5k give away. You can listen to Mike award Jason the money on the radio here. Be sure to check out www.mikemurphykia.com for more information on the $5,000 give away. Thanks and Keep Checking Back, The Kia Guys
Read More
Th Kia Guys
12/21/2009 11:28:00 AM
Comments(0)
Kia K9 Super Sedan Sneak Peak
FUTURE OF KIAKia K9 super sedan sneak peeked in SeoulClick the following link to get an advanced look at the Kia K9 Super Sedan
Read More
Garret Donaldson
12/18/2009 4:30:00 PM
Comments(0)
TAYLOR KIA THE#1 KIA DEALER IN THE NATION 2nd MONTH IN ROW!
Toledo, Ohio, December 8, 2009,Of nearly600 Kia dealers across the nation, Toledo’s own Taylor KIA is thenumber one franchise in sales for the second straight month in a row.Comingon the heels of the post Cash-for-Clunkers hangover, Taylor Kia, aperennial top-performing franchise continues to buck trends and refusesto give-in posting #1 in sales for October and November. Owner SteveTaylor said, “Kia’s got big momentum. With the release of the Kia Soul,which just got a fabulous ...
Read More
The Kia Guys
12/11/2009 10:12:00 AM
Comments(0)
Popular Mechanics Best Value: 2010 Kia Soul Wins Automotive Excellence Award
It’s not often that a car’s moniker actuallymatches its personality. But for the Kia Soul, the name fits. Sure,it’s one of the least expensive new cars on the market, but it packsquite a lot of substance into that bargain-basement price tag. Inside,the materials used are one solid notch above the class. Kia offers twoengines. We prefer the more potent 142-hp 2.0-liter inline Four thatcomes standard on Sport models. BEST VALUE Kia Soul Base Price: $13,300 The Soul Sport is ...
Read More
Garrett Donaldson
12/3/2009 10:42:00 AM
Comments(0)
Local Brunswick, GA Kia dealer dominates market share
Kia guy Jeff Johnson would like to congratulate Mike Murphy and his staff at Mike Murphy Kia of Brunswick on his astounding 16.9% market share thru September 2009. The average market share for Kia dealers nationally is about 3.5%. Mike and his staff have made such an impact in the local Brunswick, GA community that the local Nissan dealership is running ads targeting Kia buyers. If that ins't a turn of events, I don't know what is. You can hear the Nissan dealership's ad (here) and Mike Murp...
Read More
Jeff Johnson
11/25/2009 1:17:00 PM
Comments(1)
Kia Guy Newsletter Advertising Success Story: Joe Rossi
The Secret of Retention Congratulations to Joseph Rossi, Owner and GM of Orlando Kia East and Orlando Kia West who has set the Kia customer retention world on fire and has become one of the largest Kia dealer s in Florida. His repeat customers are loyal and many. And they spend cash. Plenty of it. Even in this economy. How does he continue to sell and retain profitable, long term repeat customers? The short answer: communication.Mr. Rossi regularly sends all of his current and past customers,...
Read More
Rob Stogdill
11/12/2009 4:18:00 PM
Comments(0)
Kia Guy Clients Leading The Pack
Pensacola, Fl. Kia Guy Steve Lorenzo would like to congratulate Jessica Lee and her staff at Pensacola's Kia AutoSport. They have increased new vehicle sales 3% YTD. Other import competitors have seen a drastic drop in sales. The local Toyota dealer's YTD sales have decreased 147%, the local Honda dealer's sales have decreased 23%, and the local Nissan dealer's sales are down 74%. Pensacola's Kia Autosport has been a full service client of JKR Advertising for over 10 years. Columbus, Ga.Kia ...
Read More
Steve Lorenzo
11/12/2009 3:58:00 PM
Comments(0)
Looking forward to a successful campaign with Langdale Honda-Kia
Trivia: What city was James Lord Pierpoint, the composer of “Jingle Bells” from? You guessed it, Valdosta, the 11th largest city in Georgia and where we find Langdale Honda –Kia, our newest client launching his campaign this week (week of 11/9).It is true what they say, the southern folks are great to speak with so negotiations went well with Shaun Buford, the General Manager for WAAC-FM “Cool Country 92.9” and WLYX-FM. I also spoke to Kim Pelkowski, the Senior R...
Read More
Jeanette Ritz
11/12/2009 1:57:00 PM
Comments(1)
Kia Guy Jeff Johnson Congratulates Car Town Kia of Nicholasville
KiaGuy Jeff Johnson would like to congratulate Car Town Kia of Nicholasville, KY for taking the number three spot in the nation in October of 2009. Lynn Alexander and Chevas Sparks have been a fullservice client of JKR Advertising for over 4 years. You can view theirTV spot here and listen to radio spot here. Thanks, Kia Guy Jeff Johnson
Read More
Jeff Johnson
11/12/2009 1:02:00 PM
Comments(0)
Kevin Bauman Congratulates Taylor Kia of Toledo, Ohio
Kia Guy Kevin Baumann would like to congratulate Taylor Kia of Toledo, OHfor taking the number one spot in the nation in October of 2009. SteveTaylor has been a full service client of JKR Advertising for over 8 years. You can listen to his radio spot here. Thanks,Kia GuyKevin Baumann
Read More
Kevin Baumann
11/12/2009 12:51:00 PM
Comments(0)
The Kia Guys Welcome Aboard Lee and Langdale Honda
Lee,On behalf of the partners and staff of JKR Advertising & Marketing, I officially welcomeyou and Langdale Honda Kia as the newest client to join the JKR roster. Lee, our entire team is looking forward to working closely withyou to exceed your sales and marketing goals. I have just alerted ourmedia and creative teams of the good news and they have already begunworking on your account. If at any time, you have any questions or need anything, please call me. Sincerely, Jon AlbertVice Presi...
Read More
Jon Albert
11/11/2009 4:27:00 PM
Comments(0)
The Kia guys Welcome Aboard John and Kia of Lake Charles
Dear John,On behalf of the partners and staff of JKR Advertising & Marketing, I officially welcomeyou and Kia of Lake Charles as the newest client to join the JKR roster. John, our entire team is looking forward to working closely withyou to exceed your sales and marketing goals. Our media team hasalready started developing and negotiating your media buy and we are onschedule to start next week. If at any time, you have any questions or need anything, please call me. Sincerely, Jon AlbertV...
Read More
Jon Albert
11/11/2009 4:24:00 PM
Comments(0)
The Kia Guys Welcome Aboard Bobby of Classic Kia
Dear Bobby,On behalf of the partners and staff of JKR Advertising & Marketing, I officially welcomeyou and Classic Kiaas the newest client to join the JKR roster. Bobby, our entireteam is looking forward to working closely with you to exceed yoursales and marketing goals. I have just alerted our media and creativeteams of the good news and they will begin working on your accountimmediately.If at any time, you have any questions or need anything, please call me. Sincerely, Jon AlbertVice Pr...
Read More
Jon Albert
11/11/2009 4:21:00 PM
Comments(0)
Kevin Baumann - The Unintended Consequences of Social Engineering
The Unintended Consequences of Social Engineering When the federal governmentwants the American people to act in a certain way its called "socialengineering". Why for example, is interest on a home mortgage taxdeductible when rent is not? It's simple; the government wants you toown a house! The latest gambit by thefeds to control our behavior was "Cash for Clunkers". On the surfaceit was a great deal for the American people, or was it? Sure, dealerssold a ton of cars and made a lot of money...
Read More
Kevin Baumann
10/8/2009 11:12:00 AM
Comments(1)
ADVERTISING, BADVERTISING, SADVERTISING AND GLADVERTISING
ADVERTISING, BADVERTISING, SADVERTISING AND GLADVERTISING The Myth of “Conveniently Located.”One pet peeve is the empty, half-right and entirely subjective claim that Such & Such Motors isconveniently located.Convenient to whom? For some, if anything is more than an arm’s reachaway it’s not convenient, for others, they’ll go to great lengths andthink nothing of it. Convenience, like beauty, is in the eye of thebeholder.If you are located on theAorta Highway, &#...
Read More
Garrett Donaldson
10/5/2009 9:54:00 AM
Comments(0)
Kia Guy Richard's Blog - Now That Cash For Clunkers is over..
From Kia Guy Richard Brauns Now that Cash for Clunkers is over, I ask Kia dealers in particular... NOW WHAT? As dealers wean themselves from the mother’s milk of government money and the factory cuts back on incentives; how will you maintain the success of Cash for Clunkers and firmly establish national advertising presence for Kia? Whose job is it to promote your brand? Should you tell your local market how great the vehicles are from Kia? If you've answered yes to the last question, t...
Read More
Kia Guy Richard Brauns
9/25/2009 11:27:00 AM
Comments(5)